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| Social shopping - Greater testimonial than all paid advertising put together |
| Jan 23, 2010 published in ideas
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| Keywords: shopping, social, social e-commerce, social shopping, web 2.0
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The social explosion of Web 2.0 has given a major boost to the world's favorite activity - shopping - in the form of social shopping. Social shopping, which combines, social media and e-commerce, takes all the key aspects of the social web -- friends, groups, voting, comments, discussions -- and focuses them around shopping.
Wisdom of the crowds
Social shopping is based on the wisdom of the crowds. Users communicate their shopping exper... |
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| Social media as a marketplace |
| Aug 21, 2009 published in ideas
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| Keywords:
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Social media is already changing the rules of the marketplace. With widespread proliferation of social sites across different demographic and psychographic segments, marketers and advertisers are constantly trying to reach the all-powerful group within these networks to promote and sell their products and services.
Social media is changing media consumption patterns. Consumers want a steady supply of fresh content, as well as the ability to participate in content creation. T... |
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