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| Innovation can create crucial advantage during an economic downturn |
| Mar 23, 2010 published in ideas
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| Keywords: business, innovation, recession, social media
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Innovation is an important tactic in a tough economic climate. The ability to create a new product, service or method of carrying out business is always important. In a down economy it becomes even more important as momentum gained exiting depression/recession can allow you to gain crucial advantages over competitors that fail to innovate.
The ability to maintain an activity such as marketing effectively at a time when competitors may be cutting advertising can boost brand imag... |
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| The importance of ROI on the evolution of the business website |
| Mar 09, 2010 published in ideas
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| Keywords: analytics, business, design, metrics, ROI, website
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We are seeing an increasing interest from clients in return on investment (ROI) in proposed projects and this is directly effecting the view of cost in initiating a new web project. Not every company wants or needs to sell directly through their site but there is an increasing appreciation of how a sound web presence can bring tangible benefits to a business.
I think this shift marks an important point in the maturation of the use of the web for business. The days when a websit... |
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