Woodapple Blog | ideas post entries

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Jan 17, 2012 published in ideas

Keywords: business consulting, consultancy, consultant, consulting, consulting company, consulting group, what is consultancy, what is consulting, why consulting

Why Consulting services are required?

The decision to opt for a business consulting service has never been an easy one, numerous factors demand consideration. A lot of businesses succeed without the assistance services of a consultant; on the contrary business consulting forms a valuable asset for various companies that do utilise such services.

In today’s dynamic business environment every business in order to survive has to perform according t...

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By Natasha Sahni

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Finding and Nurturing your Brand in a Social Media World

Dec 09, 2011 published in ideas

Keywords: branding, corporate culture, corporate identity, social media

Your brand is not your logo. It is not your letterhead. It is not your strapline, your corporate font or even a set of policy documents on how your company should interact with your customers. Despite the fees commanded by branding consultants they cannot create your brand for you (though they can help you find it).

The Concept of Brand

The writer on marketing

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By Ruben Kenig

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Local Social - The next big thing in social networking

Jul 10, 2010 published in ideas

Keywords:

Trends for some time are clearly indicating that the next big thing in social media is “local social.” Many new developments can be seen which will enable "local social" to change the market dynamics and increase the value for the human networking.

Social media has been of great use in bringing together buddies from across the globe. It is a great mechanism to chat and keep connected. But few concrete or constructive results emerge unless you meet in person.

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By Abhijit Banerjee

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