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| Local Social - The next big thing in social networking |
| Jul 10, 2010 published in ideas
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Trends for some time are clearly indicating that the next big thing in social media is “local social.” Many new developments can be seen which will enable "local social" to change the market dynamics and increase the value for the human networking.
Social media has been of great use in bringing together buddies from across the globe. It is a great mechanism to chat and keep connected. But few concrete or constructive results emerge unless you meet in person.
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| Innovation can create crucial advantage during an economic downturn |
| Mar 23, 2010 published in ideas
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| Keywords: business, innovation, recession, social media
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Innovation is an important tactic in a tough economic climate. The ability to create a new product, service or method of carrying out business is always important. In a down economy it becomes even more important as momentum gained exiting depression/recession can allow you to gain crucial advantages over competitors that fail to innovate.
The ability to maintain an activity such as marketing effectively at a time when competitors may be cutting advertising can boost brand imag... |
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| The importance of ROI on the evolution of the business website |
| Mar 09, 2010 published in ideas
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| Keywords: analytics, business, design, metrics, ROI, website
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We are seeing an increasing interest from clients in return on investment (ROI) in proposed projects and this is directly effecting the view of cost in initiating a new web project. Not every company wants or needs to sell directly through their site but there is an increasing appreciation of how a sound web presence can bring tangible benefits to a business.
I think this shift marks an important point in the maturation of the use of the web for business. The days when a websit... |
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