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Building COAI’s new brand identity in the age of telecom convergence
Nov 21, 2013  published in content
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Every once in a while, the context in which an organization grows and thrives changes dramatically, compelling a complete change in its leadership, administration and governance. This often triggers an impulse to redefine one’s objectives, audiences and identity, thus getting the brand ready to shed its old skin. The recent launch of a new brand identity and logo for the Cellular Operator Association of India, conceived and driven by the leadership team and the association’s key industry s...
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By Suparna Banerjee
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Branding & Marketing Events Online in a Globalized World by Woodapple
Nov 20, 2013  published in content
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In a country that is aggressively stepping up branding & marketing its ‘Made in India’ products by worldwide, it becomes imperative to look at how increasingly business events are being branded and marketed globally. There is a phenomenal surge in trade shows and exhibitions world over that has led to a booming Meeting, Incentives, Conferences & Events (MICE) industry. Call it globalization or cross-border trade, the numbers are growing exponentially for export driven countries like India, Ch...
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By Suparna Banerjee
View(s) 1427   |   Comment(s) 0
Growth and trends in Indian online retail market
Feb 26, 2013  published in content, technology
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After a year of technological advances, most notably the emergence and rapid adoption of smartphone and tablet technology, the shopper-seller relationship has changed dramatically. The Indian retail sector is now shifting from the brick-and-mortar model (physical retailing) to click-and-mortar model (online retailing) with the rapid adoption of internet by the mainstream population. What started as a fad seems to have become a necessity – the number of people browsing and shopping online ha...
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By Gaurav Pahwa
View(s) 2084865   |   Comment(s) 7
Is Technology Changing the Gentleman’s Game?
Smarter business with Google's advanced Universal Analytics
Growth and Trends in Indian IT Sector in 2014
Is responsive design worthwhile for your business?
Building COAI’s new brand identity in the age of telecom convergence
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Is Technology Changing the Gentleman’s Game?
Current Govt JobsJan 29, 2017
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Growth and trends in Indian online retail market
Devid007 akelaDec 05, 2016
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Vernacular sites can drive social networking in India
Next Best SolutionsMar 28, 2016
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Online Branding, Presenting your company on the web
SQIARMar 19, 2016
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