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| Want to earn mega bucks? Join Twitter |
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| Jul 02, 2009 Published in content
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| Keywords: Corporate Social Media, Social Media, Twitter
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 Tweet! Tweet!
What are you doing?
Selling Mars bars to the Martians and taking their feedback!
An instant hit! A catchphrase that may ensure thousands of followers on your Twitter account. After all, everyone would love to know whether the Martians have the same taste bud as Earthlings or have got a brand new reason to attack our beloved planet. You can create a fascinating science fiction in one-liners, which might win you the next big ticket to Hollywood! Who knows, you might become the next Spielberg and create some famous series of ‘Mars vs. Mars’. Or you may decide to sell this campaign to Mars Bars for an obscene amount of money and let them tweet their way to the bank.
Applying Twitter in business
Whatever your choice might be, the successful one-liner enabled you to leverage the latest sensation in the virtual world to market your ideas, products or services. Increasingly, businesses are joining the Twitter bandwagon to announce special deals, events, conferences, to provide live updates, to promote their products and services or to solicit honest feedbacks from the end-users.
For instance, major auto makers are tweeting about their products and promotional campaigns to engage the attention of their customers. A quick search on the site would show Volvo tweeting about the launch of XC60 crossover, Land Rover describing its product line unveiled during the New York International Auto Show and General Motors and Ford using the platform to promote customer service and product launches [Ref. 1]
CEOs on Twitter
Similarly, top executives and high-profile CEOs like Richard Branson of Virgin Group, Jonathan Schwartz of Sun Microsystems and George Colony of Forrester Research are also tweeting to market their products and services and make and manage connections with prospects, customers, bloggers and other influencers [Ref. 2]
Tweet carefully
However, one also needs to be careful about what they tweet. A deluge of meaningless tweets can over-kill the product and the company. This powerful site in the hands of a smart company can help it achieve newer heights, whereas, a wrong promotion might doom the company. [Ref. 3]
Many remain sceptic about how some mere 140 characters can influence people to buy their products and therefore, label Twitter as a waste of time. But, if used effectively, these 140 characters can actually turn your company around, place your product at the top of the mind of your target audience and add to the bottomline. So what are your waiting for? Join today. Your next one-liner might earn you millions!
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