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Suparna Banerjee
India
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Suparna's blog(s)
 
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Building COAI’s new brand identity in the age of telecom convergence
Nov 21, 2013  published in content
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Every once in a while, the context in which an organization grows and thrives changes dramatically, compelling a complete change in its leadership, administration and governance. This often triggers an impulse to redefine one’s objectives, audiences and identity, thus getting the brand ready to shed its old skin. The recent launch of a new brand identity and logo for the Cellular Operator Association of India, conceived and driven by the leadership team and the association’s key industry s...
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By Suparna Banerjee
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Branding & Marketing Events Online in a Globalized World by Woodapple
Nov 20, 2013  published in content
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In a country that is aggressively stepping up branding & marketing its ‘Made in India’ products by worldwide, it becomes imperative to look at how increasingly business events are being branded and marketed globally. There is a phenomenal surge in trade shows and exhibitions world over that has led to a booming Meeting, Incentives, Conferences & Events (MICE) industry. Call it globalization or cross-border trade, the numbers are growing exponentially for export driven countries like India, Ch...
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By Suparna Banerjee
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