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Ruben Kenig
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Ruben's blog(s)
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A social network presence is useful for your business but it is not an all-purpose tool
Oct 14, 2009  published in the medium 2.0
Keywords: advertising, business, relationship, sales, social networks
Social networks can be a useful tool for business but a survey of 500 small-businesses by Citibank/GfK Roper finds that small-business owners are not finding social networks useful in lead generation. They are getting better results in this from search engine marketing. Maria Veltre, EVP of Citi’s Small Business Segment says, “Our survey suggests that small business owners are still feeling their way into social media, particularly when it comes to using these tools to grow their businesses.”...
By Ruben Kenig
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Social media is already impacting your business
Oct 12, 2009  published in the medium 2.0
Keywords: business, listening, research, social media
You may be unsure of the benefits of your business participating in social media. There are lots of things to think about, What will be your objectives? What sites will you maintain a presence on? Who will be responsible for this activity? How will you mitigate the risks of participation? There is only one problem with being so cautious. Your business or at least the core issues that your business work with are already part of social media. The only real question is do you want to k...
By Ruben Kenig
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