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| Valuing Content as Part of Design |
| Dec 21, 2009 published in design
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| Keywords: branding, content, strategy, website
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There is a tendency when planning a new website, or recreating an existing one, to compartmentalise things as much as possible. The focus often shifts to the design, seen in isolation, from the content that will fuel the site. This makes the process simpler and more comprehensible but also weakens the site if the resulting design and content do not coordinate.
One of the ways this can happen is the design of a site is outsourced and placed into the hands of “experts”. It is eas... |
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