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Ruben Kenig
India
14 post(s)14 post(s)  |  0 comment(s)
Ruben's blog(s)
 
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Why corporate India should embrace employee use of social networks
Mar 17, 2010  published in the medium 2.0
Keywords: business, corporate, marketing, policy, social media, social networking
Corporate India seems to be struggling to come to terms with its employee's use of social media. A press release from The Associated Chambers of Commerce and Industry of India (ASSOCHAM) gives a clear statement on the issue. They view the use of social media during working hours as a significant threat to productivity claiming that the average corporate employee is working 7 hours a day rather than 8 because of Internet use. In a blogpost on the ASSOCHAM press release India Insights refutes...
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By Ruben Kenig
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The importance of ROI on the evolution of the business website
Mar 09, 2010  published in ideas
Keywords: analytics, business, design, metrics, ROI, website
We are seeing an increasing interest from clients in return on investment (ROI) in proposed projects and this is directly effecting the view of cost in initiating a new web project. Not every company wants or needs to sell directly through their site but there is an increasing appreciation of how a sound web presence can bring tangible benefits to a business. I think this shift marks an important point in the maturation of the use of the web for business. The days when a website was somethi...
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By Ruben Kenig
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