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Ruben Kenig
India
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Ruben's blog(s)
 
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10 Social Media Trends to Inform Your Business Strategy for 2011
Dec 21, 2010  published in the medium 2.0
Keywords: business, planning, ROI, social media, social network, strategy, trend
ReadWriteWeb has published a very useful list of 10 ways social media will change in 2011. I want to examine some ways that the items on their list might effect your business. Social media is a fluid landscape and best practice for business is emerging slowly. It is hard to know the best thing to do now let alone how to plan for the future, but preparing some strategies to take advantage of emerging trends can be a huge advantage. This list is a good basis to build some forward planning on fo...
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By Ruben Kenig
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Innovation can create crucial advantage during an economic downturn
Mar 23, 2010  published in ideas
Keywords: business, innovation, recession, social media
Innovation is an important tactic in a tough economic climate. The ability to create a new product, service or method of carrying out business is always important. In a down economy it becomes even more important as momentum gained exiting depression/recession can allow you to gain crucial advantages over competitors that fail to innovate. The ability to maintain an activity such as marketing effectively at a time when competitors may be cutting advertising can boost brand image and mindsha...
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By Ruben Kenig
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