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Ruben Kenig
India
11 post(s)  |  0 comment(s)
Ruben's blog(s)
 
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Innovation can create crucial advantage during an economic downturn
Mar 23, 2010  published in ideas
Keywords: business, innovation, recession, social media
Innovation is an important tactic in a tough economic climate. The ability to create a new product, service or method of carrying out business is always important. In a down economy it becomes even more important as momentum gained exiting depression/recession can allow you to gain crucial advantages over competitors that fail to innovate.

The ability to maintain an activity such as marketing effectively at a time when competitors may be cutting advertising can boost brand imag...
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By Ruben Kenig
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Why corporate India should embrace employee use of social networks
Mar 17, 2010  published in the medium 2.0
Keywords: business, corporate, marketing, policy, social media, social networking
Corporate India seems to be struggling to come to terms with its employee's use of social media. A press release from The Associated Chambers of Commerce and Industry of India (ASSOCHAM) gives a clear statement on the issue. They view the use of social media during working hours as a significant threat to productivity claiming that the average corporate employee is working 7 hours a day rather than 8 because of Internet use.
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By Ruben Kenig
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