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Ruben Kenig
India
14 post(s)14 post(s)  |  0 comment(s)
Ruben's blog(s)
 
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Social Media Marketing Success is not Automatic
Sep 27, 2013  published in the medium 2.0
Keywords: return on investment, ROI, social business, social marketing, social media marketing
Social media marketing is far from automatic. It is important to set clear goals and to have a plan in place before engaging. Todd Wasserman explains the experience of one small business owner, “When you're running a business, it can be just one more job to do. It's also a task with an uncertain return on the investment of your time and money… Talk to Tanya Lotzof and you'll sense the frustration. After a month under the tutelage of a social media marketing consultant, Lotzof says she feels...
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By Ruben Kenig
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Online Branding, Presenting your company on the web
Sep 25, 2013  published in design
Keywords: branding, business, design, identity, process, web design
Presenting your company online poses some tricky questions. Every choice you make reflects on your company from the colour of the background to the size of your logo. Usually, we find it easier to kick start a typical online branding project engagement by asking the client which websites do they admire the most. Who do you want to look like? What is the best site in your field of work? What about competitive websites? Online branding is often consumed by the idea of visual creative concepts a...
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By Ruben Kenig
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