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Finding and Nurturing your Brand in a Social Media World

Dec 09, 2011 published in ideas

Keywords: branding, corporate culture, corporate identity, social media

Your brand is not your logo. It is not your letterhead. It is not your strapline, your corporate font or even a set of policy documents on how your company should interact with your customers. Despite the fees commanded by branding consultants they cannot create your brand for you (though they can help you find it).

The Concept of Brand

The writer on marketing

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By Ruben Kenig

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10 Social Media Trends to Inform Your Business Strategy for 2011

Dec 21, 2010 published in the medium 2.0

Keywords: business, planning, ROI, social media, social network, strategy, trend

ReadWriteWeb has published a very useful list of 10 ways social media will change in 2011. I want to examine some ways that the items on their list might effect your business. Social media is a fluid landscape and best practice for business is emerging slowly. It is hard to know the best thing to do now let alone how to plan for the future, but preparing some strategies to take advantage of em...

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By Ruben Kenig

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