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| Why 'lurkers' in social networks do not contribute? |
| Oct 13, 2009 published in content
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In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action. For this reason a community cannot be judged by the number of members it has. Because only a small fraction of them become active contributors.
Lurkers can be one of the most frustrating factors of community building. But lurkers should not be simply dismissed. The very fact that they have registered to your site is an... |
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| 21st Century marketing - Consumer engagement is the key |
| Sep 28, 2009 published in content
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A true 21st Century entrepreneur is one who stays true to his core business, but wraps it in social media to enable it to adapt to today's global, online world. Marketers today have to start with relationships.
Relationships between customers and their consumers are drastically changing, thanks to the new capabilities made possible by Web 2.0 and social media. Today’s customers expect to engage with brands instantaneously and satisfactorily. Gone are the days of live operato... |
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