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| Vernacular sites can drive social networking in India |
| Mar 19, 2010 published in content
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At least one-third of the Internet users in India, estimated at between 20 mn and 30 mn by most sources, use a social network. The maximum number out of these (over 7 million) use Orkut. Facebook has 1.6 million users. Locally grown Big Adda has 1.4 million and Bharat Student 1.7 million users. MySpace never took off in India.
Add smaller social networks, factor in duplication across social networks, and the total user base for social networks in India may be 10 million.
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