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Social Media Marketing Success is not Automatic
Sep 27, 2013  published in the medium 2.0
Keywords: return on investment, ROI, social business, social marketing, social media marketing
Social media marketing is far from automatic. It is important to set clear goals and to have a plan in place before engaging. Todd Wasserman explains the experience of one small business owner, “When you're running a business, it can be just one more job to do. It's also a task with an uncertain return on the investment of your time and money… Talk to Tanya Lotzof and you'll sense the frustration. After a month under the tutelage of a social media marketing consultant, Lotzof says she feels...
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By Ruben Kenig
View(s) 1558   |   Comment(s) 0
10 Social Media Trends to Inform Your Business Strategy for 2011
Dec 21, 2010  published in the medium 2.0
Keywords: business, planning, ROI, social media, social network, strategy, trend
ReadWriteWeb has published a very useful list of 10 ways social media will change in 2011. I want to examine some ways that the items on their list might effect your business. Social media is a fluid landscape and best practice for business is emerging slowly. It is hard to know the best thing to do now let alone how to plan for the future, but preparing some strategies to take advantage of emerging trends can be a huge advantage. This list is a good basis to build some forward planning on fo...
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By Ruben Kenig
View(s) 121178   |   Comment(s) 2
Why corporate India should embrace employee use of social networks
Mar 17, 2010  published in the medium 2.0
Keywords: business, corporate, marketing, policy, social media, social networking
Corporate India seems to be struggling to come to terms with its employee's use of social media. A press release from The Associated Chambers of Commerce and Industry of India (ASSOCHAM) gives a clear statement on the issue. They view the use of social media during working hours as a significant threat to productivity claiming that the average corporate employee is working 7 hours a day rather than 8 because of Internet use. In a blogpost on the ASSOCHAM press release India Insights refutes...
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By Ruben Kenig
View(s) 6547   |   Comment(s) 0
Is Technology Changing the Gentleman’s Game?
Smarter business with Google's advanced Universal Analytics
Growth and Trends in Indian IT Sector in 2014
Is responsive design worthwhile for your business?
Building COAI’s new brand identity in the age of telecom convergence
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Is Technology Changing the Gentleman’s Game?
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Growth and trends in Indian online retail market
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Vernacular sites can drive social networking in India
Next Best SolutionsMar 28, 2016
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Online Branding, Presenting your company on the web
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