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Why corporate India should embrace employee use of social networks

Mar 17, 2010 published in the medium 2.0

Keywords: business, corporate, marketing, policy, social media, social networking

Corporate India seems to be struggling to come to terms with its employee's use of social media. A press release from The Associated Chambers of Commerce and Industry of India (ASSOCHAM) gives a clear statement on the issue. They view the use of social media during working hours as a significant threat to productivity claiming that the average corporate employee is working 7 hours a day rather than 8 because of Internet use.

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By Ruben Kenig

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Top 14 Social Networking Sites (Alexa and Quantcast)

Jan 23, 2010 published in the medium 2.0

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By Abhijit Banerjee

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Is Business Compatible With Social Media?

Dec 17, 2009 published in the medium 2.0

Keywords: business, ROI, sales, social media

There is a prevailing idea that social media demands to be used in a particular manner. Social media purists argue that the integrity of the connections in an online social space must be preserved, businesses can participate but they must only, “participate in the conversation” and “talk with us not to us”.

For the purist these media are for individuals to engage with other individuals. There is even an idea that commerce will somehow defile the space. Yet, according to the Con...

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By Ruben Kenig

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