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| Social shopping - Greater testimonial than all paid advertising put together |
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| Jan 23, 2010 Published in ideas
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| Keywords: shopping, social, social e-commerce, social shopping, web 2.0
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 The social explosion of Web 2.0 has given a major boost to the world's favorite activity - shopping - in the form of social shopping. Social shopping, which combines, social media and e-commerce, takes all the key aspects of the social web -- friends, groups, voting, comments, discussions -- and focuses them around shopping.
Wisdom of the crowds
Social shopping is based on the wisdom of the crowds. Users communicate their shopping experiences, including prices, deals and special offers received, to their friends and social contacts, which serve as a greater testimonial than all paid advertising put together. Many sites allow users to create custom shopping lists, share them with friends, and even shop online together to complement the social environment. In the process, fellow shoppers also become friends.
Popular social shopping sites
A number of sites, such as Kaboodle, StyleHive and IlikeTotallyLoveit, are designed exclusively for social shopping. For other social networking sites like Facebook and Twitter, it has become an integral part of their business.
Other popular social shopping sites are:
Woot
It sells one item per day and offers a new item every single day. A new product is released every morning at 12am central time, seven days a week.
RedFlagDeals
Canada's bargain hunting community features the best deals, coupons, freebies, and a place to exchange ideas with other bargain hunters.
ThisNext
A place where you can explore great product recommendations, get personalized shopping suggestions and recommend products you like.
Stylehive
Meet people, find products, and bookmark the best deals on the net on this social shopping website.
StyleFeeder
Makes shopping more fun with friends.
Shopstyle
Shop the best online boutiques, assemble a stylebook, and follow the stylebooks of others in the community.
Benefit to retailers too
Retailers too can benefit from social shopping features, too. Some sites offer comparison shopping, while others combine physical stores with social features. For example, they allow customers to share deals from physical retailers through the phone and website and interact with users that have similar shopping interests.
Facebook Connect application allows users to ask their Facebook friends’ opinion on purchases. Others sites use Twitter API which allows users to share content through tweets.
Though the social shopping trend is catching on, its success as a business model is still undetermined. |
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