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| The importance of ROI on the evolution of the business website |
| Mar 09, 2010 published in ideas
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| Keywords: analytics, business, design, metrics, ROI, website
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We are seeing an increasing interest from clients in return on investment (ROI) in proposed projects and this is directly effecting the view of cost in initiating a new web project. Not every company wants or needs to sell directly through their site but there is an increasing appreciation of how a sound web presence can bring tangible benefits to a business.
I think this shift marks an important point in the maturation of the use of the web for business. The days when a websit... |
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| Valuing Content as Part of Design |
| Dec 21, 2009 published in design
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| Keywords: branding, content, strategy, website
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There is a tendency when planning a new website, or recreating an existing one, to compartmentalise things as much as possible. The focus often shifts to the design, seen in isolation, from the content that will fuel the site. This makes the process simpler and more comprehensible but also weakens the site if the resulting design and content do not coordinate.
One of the ways this can happen is the design of a site is outsourced and placed into the hands of “experts”. It is eas... |
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