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Finding and Nurturing your Brand in a Social Media World

Dec 09, 2011 published in ideas

Keywords: branding, corporate culture, corporate identity, social media

Your brand is not your logo. It is not your letterhead. It is not your strapline, your corporate font or even a set of policy documents on how your company should interact with your customers. Despite the fees commanded by branding consultants they cannot create your brand for you (though they can help you find it).

The Concept of Brand

The writer on marketing

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By Ruben Kenig

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10 Social Media Trends to Inform Your Business Strategy for 2011

Dec 21, 2010 published in the medium 2.0

Keywords: business, planning, ROI, social media, social network, strategy, trend

ReadWriteWeb has published a very useful list of 10 ways social media will change in 2011. I want to examine some ways that the items on their list might effect your business. Social media is a fluid landscape and best practice for business is emerging slowly. It is hard to know the best thing to do now let alone how to plan for the future, but preparing some strategies to take advantage of em...

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By Ruben Kenig

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Innovation can create crucial advantage during an economic downturn

Mar 23, 2010 published in ideas

Keywords: business, innovation, recession, social media

Innovation is an important tactic in a tough economic climate. The ability to create a new product, service or method of carrying out business is always important. In a down economy it becomes even more important as momentum gained exiting depression/recession can allow you to gain crucial advantages over competitors that fail to innovate.

The ability to maintain an activity such as marketing effectively at a time when competitors may be cutting advertising can boost brand imag...

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By Ruben Kenig

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