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| Online Branding, Presenting your company on the web |
| Sep 25, 2013 published in design
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| Keywords: branding, business, design, identity, process, web design
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| Presenting your company online poses some tricky questions. Every choice you make reflects on your company from the colour of the background to the size of your logo. Usually, we find it easier to kick start a typical online branding project engagement by asking the client which websites do they admire the most. Who do you want to look like? What is the best site in your field of work? What about competitive websites? Online branding is often consumed by the idea of visual creative concepts a... |
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| The importance of ROI on the evolution of the business website |
| Mar 09, 2010 published in ideas
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| Keywords: analytics, business, design, metrics, ROI, website
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| We are seeing an increasing interest from clients in return on investment (ROI) in proposed projects and this is directly effecting the view of cost in initiating a new web project. Not every company wants or needs to sell directly through their site but there is an increasing appreciation of how a sound web presence can bring tangible benefits to a business.
I think this shift marks an important point in the maturation of the use of the web for business. The days when a website was somethi... |
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