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Online Branding, Presenting your company on the web
Sep 25, 2013  published in design
Keywords: branding, business, design, identity, process, web design
Presenting your company online poses some tricky questions. Every choice you make reflects on your company from the colour of the background to the size of your logo. Usually, we find it easier to kick start a typical online branding project engagement by asking the client which websites do they admire the most. Who do you want to look like? What is the best site in your field of work? What about competitive websites? Online branding is often consumed by the idea of visual creative concepts a...
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By Ruben Kenig
View(s) 1949   |   Comment(s) 1
Finding and Nurturing your Brand in a Social Media World
Dec 09, 2011  published in ideas
Keywords: branding, corporate culture, corporate identity, social media
Your brand is not your logo. It is not your letterhead. It is not your strapline, your corporate font or even a set of policy documents on how your company should interact with your customers. Despite the fees commanded by branding consultants they cannot create your brand for you (though they can help you find it). The Concept of Brand The writer on marketing Seth Godin has an interesting definition of the concept, "A brand is the set of expectations, memories, stories and relationship...
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By Ruben Kenig
View(s) 4217   |   Comment(s) 0
Valuing Content as Part of Design
Dec 21, 2009  published in design
Keywords: branding, content, strategy, website
There is a tendency when planning a new website, or recreating an existing one, to compartmentalise things as much as possible. The focus often shifts to the design, seen in isolation, from the content that will fuel the site. This makes the process simpler and more comprehensible but also weakens the site if the resulting design and content do not coordinate. One of the ways this can happen is the design of a site is outsourced and placed into the hands of “experts”. It is easy to place...
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By Ruben Kenig
View(s) 4116   |   Comment(s) 0
Is Technology Changing the Gentleman’s Game?
Smarter business with Google's advanced Universal Analytics
Growth and Trends in Indian IT Sector in 2014
Is responsive design worthwhile for your business?
Building COAI’s new brand identity in the age of telecom convergence
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Is Technology Changing the Gentleman’s Game?
mahalyasreeAug 05, 2017
Excellent and very cool idea and the subject at the top of magnificence and I am happy to this post..Interesting post! Thanks for writing it. What's wrong with this kind of post exactly? It follows your previous guideline for post length as well a...
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Growth and trends in Indian online retail market
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Vernacular sites can drive social networking in India
Next Best SolutionsMar 28, 2016
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Online Branding, Presenting your company on the web
SQIARMar 19, 2016
Thanks for the detailed description, well I simply want to offer you a huge thumbs up for your great information.
Tableau Guru
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