Woodapple Blog | Search result for article keyword "branding"

Finding and Nurturing your Brand in a Social Media World

Dec 09, 2011 published in ideas

Keywords: branding, corporate culture, corporate identity, social media

Your brand is not your logo. It is not your letterhead. It is not your strapline, your corporate font or even a set of policy documents on how your company should interact with your customers. Despite the fees commanded by branding consultants they cannot create your brand for you (though they can help you find it).

The Concept of Brand

The writer on marketing

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By Ruben Kenig

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Valuing Content as Part of Design

Dec 21, 2009 published in design

Keywords: branding, content, strategy, website

There is a tendency when planning a new website, or recreating an existing one, to compartmentalise things as much as possible. The focus often shifts to the design, seen in isolation, from the content that will fuel the site. This makes the process simpler and more comprehensible but also weakens the site if the resulting design and content do not coordinate.

One of the ways this can happen is the design of a site is outsourced and placed into the hands of “experts”. It is eas...

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By Ruben Kenig

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