Woodapple Blog | Search result for article keyword "ROI"

10 Social Media Trends to Inform Your Business Strategy for 2011

Dec 21, 2010 published in the medium 2.0

Keywords: business, planning, ROI, social media, social network, strategy, trend

ReadWriteWeb has published a very useful list of 10 ways social media will change in 2011. I want to examine some ways that the items on their list might effect your business. Social media is a fluid landscape and best practice for business is emerging slowly. It is hard to know the best thing to do now let alone how to plan for the future, but preparing some strategies to take advantage of em...

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By Ruben Kenig

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The importance of ROI on the evolution of the business website

Mar 09, 2010 published in ideas

Keywords: analytics, business, design, metrics, ROI, website

We are seeing an increasing interest from clients in return on investment (ROI) in proposed projects and this is directly effecting the view of cost in initiating a new web project. Not every company wants or needs to sell directly through their site but there is an increasing appreciation of how a sound web presence can bring tangible benefits to a business.

I think this shift marks an important point in the maturation of the use of the web for business. The days when a websit...

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By Ruben Kenig

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Is Business Compatible With Social Media?

Dec 17, 2009 published in the medium 2.0

Keywords: business, ROI, sales, social media

There is a prevailing idea that social media demands to be used in a particular manner. Social media purists argue that the integrity of the connections in an online social space must be preserved, businesses can participate but they must only, “participate in the conversation” and “talk with us not to us”.

For the purist these media are for individuals to engage with other individuals. There is even an idea that commerce will somehow defile the space. Yet, according to the Con...

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By Ruben Kenig

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