http://blog.iwoodapple.com/RSSFeed.aspx?Mode=4Gen Blogtop articleslatest articlesAttribution-NonCommercial-NoDerivs 3.0 Unported http://creativecommons.org/licenses/by-nc-nd/3.0/http://blog.iwoodapple.com/RSSFeed.aspx?Mode=4ideasthe medium 2.0designcontenttechnologyTue, 17 Jan 2012 16:50:48 GMTWhy Consulting services are required? The decision to opt for a business consulting service has never been an easy one, numerous factors demand consideration. A lot of businesses succeed without the assistance services of a consultant; on the contrary business consulting forms a valuable asset for various companies that do utilise such services. In today’s dynamic business environment every business in order to survive has to perform according to the latest trends that are going on in th...http://blog.iwoodapple.com/You-need-a-Business-Consulting%e2%80%a6http://blog.iwoodapple.com/You-need-a-Business-Consulting%e2%80%a6#commentsFri, 09 Dec 2011 16:17:05 GMTYour brand is not your logo. It is not your letterhead. It is not your strapline, your corporate font or even a set of policy documents on how your company should interact with your customers. Despite the fees commanded by branding consultants they cannot create your brand for you (though they can help you find it). The Concept of Brand The writer on marketing Seth Godin has an interesting definition of the concept, "A brand is the set of expectations, memories, stories and relationship...http://blog.iwoodapple.com/Finding-and-Nurturing-your-Brand-in-a-Social-Media-Worldhttp://blog.iwoodapple.com/Finding-and-Nurturing-your-Brand-in-a-Social-Media-World#commentsThu, 08 Dec 2011 16:29:12 GMTWith the technological progression, many things have come up making things easier for mankind. The relationship between computers and information is affected to a large extent with the help of interfaces of different kinds. Here, let’s have a look at a kind of gestural interface, which is known as sixth sense technology. This is a technology that has been created by Pranav Mistry, who is a student of PhD in the Group of Fluid Interfaces at MIT Media Lab. The main function of this technologica...http://blog.iwoodapple.com/The-Wonder-Concept-Called-Sixth-Sense-Technologyhttp://blog.iwoodapple.com/The-Wonder-Concept-Called-Sixth-Sense-Technology#commentsTue, 21 Dec 2010 16:02:59 GMTReadWriteWeb has published a very useful list of 10 ways social media will change in 2011. I want to examine some ways that the items on their list might effect your business. Social media is a fluid landscape and best practice for business is emerging slowly. It is hard to know the best thing to do now let alone how to plan for the future, but preparing some strategies to take advantage of emerging trends can be a huge advantage. This list is a good basis to build some forward planning on fo...http://blog.iwoodapple.com/10-Social-Media-Trends-to-Inform-Your-Business-Strategy-for-2011http://blog.iwoodapple.com/10-Social-Media-Trends-to-Inform-Your-Business-Strategy-for-2011#commentsWed, 14 Jul 2010 14:50:28 GMTThe Ministry of External Affairs will soon bring social networking tools to you through a portal which will facilitate entry into platforms like Facebook and Twitter. Earlier the Ministry of Overseas Indian Affairs (MOIA) in collaboration with the Confederation of Indian Industry had set up a business network site with live help features to facilitate investment into India by overseas Indians. Online business networking forum     Called the Overseas Indian Facilitation Centre  this onlin...http://blog.iwoodapple.com/Ministries-in-India-becoming-social-network-savvyhttp://blog.iwoodapple.com/Ministries-in-India-becoming-social-network-savvy#commentsSat, 10 Jul 2010 10:33:39 GMTTrends for some time are clearly indicating that the next big thing in social media is “local social.” Many new developments can be seen which will enable "local social" to change the market dynamics and increase the value for the human networking. Social media has been of great use in bringing together buddies from across the globe. It is a great mechanism to chat and keep connected. But few concrete or constructive results emerge unless you meet in person. Knowledge is right round the c...http://blog.iwoodapple.com/Local-Social---The-next-big-thing-in-social-networkinghttp://blog.iwoodapple.com/Local-Social---The-next-big-thing-in-social-networking#commentsTue, 23 Mar 2010 22:19:22 GMTInnovation is an important tactic in a tough economic climate. The ability to create a new product, service or method of carrying out business is always important. In a down economy it becomes even more important as momentum gained exiting depression/recession can allow you to gain crucial advantages over competitors that fail to innovate. The ability to maintain an activity such as marketing effectively at a time when competitors may be cutting advertising can boost brand image and mindsha...http://blog.iwoodapple.com/Innovation-can-create-crucial-advantage-during-an-economic-downturnhttp://blog.iwoodapple.com/Innovation-can-create-crucial-advantage-during-an-economic-downturn#commentsFri, 19 Mar 2010 15:30:05 GMTWe are well acquainted with connotations like workaholics, alcoholics and powerholics. The recent spurt of Social Networking websites in India has given birth to a new category of people who can be easily called as Socioholics. Social media has become an indispensible way to find and connect with old friends & colleagues, browse through profiles, keep abreast with the latest games and applications, schedule events and send virtual gifts. Going by the dictionary, addiction is defined as a habi...http://blog.iwoodapple.com/Socioholism---Addiction-can-be-good!http://blog.iwoodapple.com/Socioholism---Addiction-can-be-good!#commentsFri, 19 Mar 2010 08:39:12 GMTAt least one-third of the Internet users in India, estimated at between 20 mn and 30 mn by most sources, use a social network. The maximum number out of these (over 7 million) use Orkut. Facebook  has 1.6 million users. Locally grown Big Adda has 1.4 million and Bharat Student 1.7 million users. MySpace never took off in India.   Add smaller social networks, factor in duplication across social networks, and the total user base for social networks in India may be 10 million. Impressive eno...http://blog.iwoodapple.com/Vernacular-sites-can-drive-social-networking-in-Indiahttp://blog.iwoodapple.com/Vernacular-sites-can-drive-social-networking-in-India#commentsWed, 17 Mar 2010 22:27:47 GMTCorporate India seems to be struggling to come to terms with its employee's use of social media. A press release from The Associated Chambers of Commerce and Industry of India (ASSOCHAM) gives a clear statement on the issue. They view the use of social media during working hours as a significant threat to productivity claiming that the average corporate employee is working 7 hours a day rather than 8 because of Internet use. In a blogpost on the ASSOCHAM press release India Insights refutes...http://blog.iwoodapple.com/Why-corporate-India-should-embrace-employee-use-of-social-networkshttp://blog.iwoodapple.com/Why-corporate-India-should-embrace-employee-use-of-social-networks#comments