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Is Business Compatible With Social Media?

Dec 17, 2009 published in the medium 2.0

Keywords: business, ROI, sales, social media

There is a prevailing idea that social media demands to be used in a particular manner. Social media purists argue that the integrity of the connections in an online social space must be preserved, businesses can participate but they must only, “participate in the conversation” and “talk with us not to us”.

For the purist these media are for individuals to engage with other individuals. There is even an idea that commerce will somehow defile the space. Yet, according to the Con...

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By Ruben Kenig

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A social network presence is useful for your business but it is not an all-purpose tool

Oct 14, 2009 published in the medium 2.0

Keywords: advertising, business, relationship, sales, social networks

Social networks can be a useful tool for business but a survey of 500 small-businesses by Citibank/GfK Roper finds that small-business owners are not finding social networks useful in lead generation. They are getting better results in this from search engine marketing. Maria Veltre, EVP of Citi’s Small Business Segment says...

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By Ruben Kenig

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Why 'lurkers' in social networks do not contribute?

Oct 13, 2009 published in content

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In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action. For this reason a community cannot be judged by the number of members it has. Because only a small fraction of them become active contributors.

Lurkers can be one of the most frustrating factors of community building. But lurkers should not be simply dismissed. The very fact that they have registered to your site is an...

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By Abhijit Banerjee

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