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Why corporate India should embrace employee use of social networks

Mar 17, 2010 published in the medium 2.0

Keywords: business, corporate, marketing, policy, social media, social networking

Corporate India seems to be struggling to come to terms with its employee's use of social media. A press release from The Associated Chambers of Commerce and Industry of India (ASSOCHAM) gives a clear statement on the issue. They view the use of social media during working hours as a significant threat to productivity claiming that the average corporate employee is working 7 hours a day rather than 8 because of Internet use.

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By Ruben Kenig

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The importance of ROI on the evolution of the business website

Mar 09, 2010 published in ideas

Keywords: analytics, business, design, metrics, ROI, website

We are seeing an increasing interest from clients in return on investment (ROI) in proposed projects and this is directly effecting the view of cost in initiating a new web project. Not every company wants or needs to sell directly through their site but there is an increasing appreciation of how a sound web presence can bring tangible benefits to a business.

I think this shift marks an important point in the maturation of the use of the web for business. The days when a websit...

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By Ruben Kenig

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NRI investment can sculpt India's future

Feb 19, 2010 published in ideas

Keywords: future, india, investment, nri, oifc

There are many reasons that investing in India is a strong idea. Emerging markets are fertile ground for investment with,

36% of the global economy in terms of GDP
75% of the world's land mass
80% of the world's population

There is significant scope for growth in these markets ...

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By Ruben Kenig

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