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| Innovation can create crucial advantage during an economic downturn |
| Mar 23, 2010 published in ideas
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| Keywords: business, innovation, recession, social media
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Innovation is an important tactic in a tough economic climate. The ability to create a new product, service or method of carrying out business is always important. In a down economy it becomes even more important as momentum gained exiting depression/recession can allow you to gain crucial advantages over competitors that fail to innovate.
The ability to maintain an activity such as marketing effectively at a time when competitors may be cutting advertising can boost brand imag... |
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| Socioholism - Addiction can be good! |
| Mar 19, 2010 published in content
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| Keywords: Facebook, Orkut, Social Media, Social Networking Websites, socioholic, Twitter
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| We are well acquainted with connotations like workaholics, alcoholics and powerholics. The recent spurt of Social Networking websites in India has given birth to a new category of people who can be easily called as Socioholics. Social media has become an indispensible way to find and connect with old friends & colleagues, browse through profiles, keep abreast with the latest games and applications, schedule events and send virtual gifts. Going by the dictionary, addiction is defined as a ... |
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| Vernacular sites can drive social networking in India |
| Mar 19, 2010 published in content
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At least one-third of the Internet users in India, estimated at between 20 mn and 30 mn by most sources, use a social network. The maximum number out of these (over 7 million) use Orkut. Facebook has 1.6 million users. Locally grown Big Adda has 1.4 million and Bharat Student 1.7 million users. MySpace never took off in India.
Add smaller social networks, factor in duplication across social networks, and the total user base for social networks in India may be 10 million.
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