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| The importance of ROI on the evolution of the business website |
| Mar 09, 2010 published in ideas
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| Keywords: analytics, business, design, metrics, ROI, website
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We are seeing an increasing interest from clients in return on investment (ROI) in proposed projects and this is directly effecting the view of cost in initiating a new web project. Not every company wants or needs to sell directly through their site but there is an increasing appreciation of how a sound web presence can bring tangible benefits to a business.
I think this shift marks an important point in the maturation of the use of the web for business. The days when a websit... |
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| India in the ‘Social Networking’ Scene |
| Feb 18, 2010 published in content
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| Keywords: Facebook, India, Indian IT act, Jonathan Schwartz, Mumbai, public domain, Shashi Tharoor, Social Networking, Sun’s CEO, tweet, Twitter
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| Social networking sites in India seem to be gathering more storm as they become more active than ever before and part and parcel of the ‘social’ Indian’s lifestyle. A semblance of ‘cult’ impact is being witnessed as Indians begin to conform to unconventional, untraditional methods of social networking. When Sun’s CEO, Jonathan Schwartz, recently tweeted his resignation on February 3, it created a furore, the world sat up and noticed. Imagine a scenario such as this in India, when on an early ... |
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