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Is Business Compatible With Social Media?
Dec 17, 2009  published in the medium 2.0
Keywords: business, ROI, sales, social media
There is a prevailing idea that social media demands to be used in a particular manner. Social media purists argue that the integrity of the connections in an online social space must be preserved, businesses can participate but they must only, “participate in the conversation” and “talk with us not to us”. For the purist these media are for individuals to engage with other individuals. There is even an idea that commerce will somehow defile the space. Yet, according to the Cone, Busines...
By Ruben Kenig
View(s) 3698   |   Comment(s) 0
A social network presence is useful for your business but it is not an all-purpose tool
Oct 14, 2009  published in the medium 2.0
Keywords: advertising, business, relationship, sales, social networks
Social networks can be a useful tool for business but a survey of 500 small-businesses by Citibank/GfK Roper finds that small-business owners are not finding social networks useful in lead generation. They are getting better results in this from search engine marketing. Maria Veltre, EVP of Citi’s Small Business Segment says, “Our survey suggests that small business owners are still feeling their way into social media, particularly when it comes to using these tools to grow their businesses.”...
By Ruben Kenig
View(s) 588888   |   Comment(s) 0
Why 'lurkers' in social networks do not contribute?
Oct 13, 2009  published in content
In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action. For this reason a community cannot be judged by the number of members it has. Because only a small fraction of them become active contributors.   Lurkers can be one of the most frustrating factors of community building. But lurkers should not be simply dismissed. The very fact that they have registered to your site is an endorseme...
By Abhijit Banerjee
View(s) 1772   |   Comment(s) 0
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Is Technology Changing the Gentleman’s Game?
mahalyasreeAug 05, 2017
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Growth and trends in Indian online retail market
Devid007 akelaDec 05, 2016
Vernacular sites can drive social networking in India
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Online Branding, Presenting your company on the web
SQIARMar 19, 2016
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